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Radio Generation Kenya
Radio Generation Kenya

Business

Kenyan firms cut digital ad budgets as spending drops to Sh6.08 billion
Business

Kenyan firms cut digital ad budgets as spending drops to Sh6.08 billion

The decline came even as digital channels continue to play a key role in marketing, with companies maintaining presence across online news platforms, video-sharing sites such as YouTube, and social media networks including Facebook. Advertisers still rely on these platforms to reach audiences, though at a reduced overall budget.

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PwC Kenya among three firms barred by World Bank over Ethiopia power project fraud
Business

PwC Kenya among three firms barred by World Bank over Ethiopia power project fraud

The sanctions target PwC offices in Kenya, Rwanda, and Mauritius over their involvement in the Eastern Electricity Highway Project in Ethiopia, a Sh149.8 billion programme designed to connect Ethiopia’s power grid with Kenya, reduce electricity costs, and allow Ethiopia to earn revenue through power exports.

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