While 79% of Kenyans express trust in the media, 63% cannot identify AI-generated content. The study also notes shifting consumption patterns, with digital platforms dominating and traditional media such as print and television continuing to decline.
By Chrispho OwuorOmwoyo urged journalists to remain steadfast in upholding professional standards, emphasizing the need to verify facts, protect children, and be sensitive to ethnic and community dynamics.
By David AbonyoSpeaking on Radio Generation, Omwoyo described AI as “advanced, automatic,” highlighting that many people have been using it without even realizing it.
By David AbonyoMedia Council of Kenya CEO explained that radio presenters retain considerable influence, often setting trends beyond traditional news coverage.
By David AbonyoIn a media advisory issued on November 20, 2025, the Council said it was gravely concerned by the sharp rise in the deliberate spread of manipulated content, misinformation and disinformation across digital platforms, noting that much of the material is intentionally crafted to mislead the public and damage reputations.
By Bradley Bosire