Kenyan firms cut digital ad budgets as spending drops to Sh6.08 billion
Business
Kenyan firms cut digital ad budgets as spending drops to Sh6.08 billion
The decline came even as digital channels continue to play a key role in marketing, with companies maintaining presence across online news platforms, video-sharing sites such as YouTube, and social media networks including Facebook. Advertisers still rely on these platforms to reach audiences, though at a reduced overall budget.
By Maureen Kinyanjui