Bill Gates’ surprise cameo on iconic Indian TV show sparks buzz
Global Affairs
Bill Gates’ surprise cameo on iconic Indian TV show sparks buzz
In a country where television still shapes popular opinion, Gates’ decision to use a beloved family drama to spread awareness about women’s health has been described as a masterstroke. “To change mindsets, messages must reach homes and hearts — and television does exactly that,” said one public health expert familiar with the campaign.
By Ann Nyambura