Kenya’s leading brands have recorded steady growth, with the banking sector tightening its grip on the country’s most valuable names, according to a new report that shows resilience despite pressure in other industries.
A report by Brand Finance shows that the total value of Kenya’s top brands rose by 3 per cent to Sh349 billion in 2026.
The findings highlight the strong performance of banks, which continue to dominate the rankings and command the largest share of total brand value.
“The overall brand value across the country’s top brands has increased by 3% to Sh349 billion this year,” the report stated.
The banking sector stands out in the rankings, with six of the seven listed banks securing positions among the top ten. This performance underlines the sector’s continued influence and central role in the country’s economy.
At the top of the list, Equity Bank maintained its position as the most valuable brand in Kenya for the third year in a row. The lender posted a 4 per cent rise in brand value to Sh73.9 billion.
“Equity Bank retains its position as Kenya’s most valuable brand for the third year in a row, with a brand value increase of 4% to KES73.9 billion,” the report says.
KCB Bank climbed one place to take the second spot after its brand value grew by 9 per cent to Sh59.7 billion. The increase has been linked to partnerships that have strengthened its institutional presence.
In contrast, Safaricom dropped to third place after its brand value fell by 4 per cent to Sh55.7 billion. The decline has been attributed to regulatory scrutiny and delays in rolling out commercial 5G services.
Beyond brand value, the report also assessed brand strength, where Tusker held onto its position as the strongest Kenyan brand. It posted a Brand Strength Index score of 97.9 out of 100 and an AAA+ rating, reflecting its continued influence.
“Tusker maintains its position as the strongest Kenyan brand, receiving a Brand Strength Index (BSI) score of 97.9/100 and an AAA+ brand strength rating,” the report stated.
Equity Bank also improved its standing in brand strength, moving up two places to rank as the second strongest brand with a BSI score of 93.9 out of 100 and an AAA+ rating.
Britam retained third position in brand strength rankings, supported by increased visibility through public engagement efforts.
The report points to a continued concentration of brand power within the financial sector, even as other industries face regulatory and technological challenges.
Overall, it reflects a stable outlook, with top companies showing steady growth while adapting to changing economic conditions.
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