Skip to content

Hard truths. Bold Insights. Real talk.

Radio Generation Kenya

News

Government plans Sh100 million annual spend on influencers to boost its image
News

Government plans Sh100 million annual spend on influencers to boost its image

Kenya’s social media influencer market is among the most active in Africa, with advertisers reportedly spending Sh645 million on influencer campaigns in 2025, according to Statista. While this marks the first time the government has formally allocated funds for influencer engagement, using online personalities to shape public opinion is not a new practice.

By
KTDA Chairman Chege Kirundi./HANDOUT
News

KTDA begins search for new Group CEO as Muthaura exits

In a statement on Monday, the KTDA Board said the recruitment process has already attracted 50 applicants, including five internal candidates drawn from the organisation’s senior leadership ranks, among them serving managing directors and general managers.

By