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Government plans Sh100 million annual spend on influencers to boost its image
News

Government plans Sh100 million annual spend on influencers to boost its image

Kenya’s social media influencer market is among the most active in Africa, with advertisers reportedly spending Sh645 million on influencer campaigns in 2025, according to Statista. While this marks the first time the government has formally allocated funds for influencer engagement, using online personalities to shape public opinion is not a new practice.

KTDA Chairman Chege Kirundi./HANDOUT
News

KTDA begins search for new Group CEO as Muthaura exits

In a statement on Monday, the KTDA Board said the recruitment process has already attracted 50 applicants, including five internal candidates drawn from the organisation’s senior leadership ranks, among them serving managing directors and general managers.

113 dreams, one fairway: The Karen showdown
Sports

113 dreams, one fairway: The Karen showdown

The Absa Invitational at Karen Country Club closes the Sunshine Development Tour’s East Africa Swing, with 113 players chasing prize money, South Africa playoff spots and a path to the 2026 Magical Kenya Open.

AU backs Togo-led mediation on eastern DRC peace
Global Affairs

AU backs Togo-led mediation on eastern DRC peace

The meeting brought together senior African and international figures to consolidate ongoing diplomatic initiatives aimed at ending conflict and restoring stability in the DRC and the wider Great Lakes region.