MultiChoice has announced plans to discontinue its streaming service, Showmax, following a review by the company’s board that assessed the platform’s role within its broader digital strategy. The decision comes as global competition among streaming services intensifies, prompting the company to refocus its resources and strengthen its overall digital offerings.
In a notice sent to customers on Thursday, March 5, MultiChoice reassured subscribers that the service would remain operational for now, allowing users to continue streaming without any immediate changes. "Importantly, at the moment there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time," the company said.
The board’s review, according to MultiChoice, concluded that discontinuing Showmax aligns with long-term sustainability goals and ensures that the company can concentrate on delivering premium content and technology innovations.
"This decision reflects our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment," the statement read.
MultiChoice said it is preparing a transition plan for subscribers and will communicate further details, including timelines and next steps, well in advance. "We understand that this news may raise questions.
Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes," the company added.
Despite the planned shutdown, MultiChoice emphasized that streaming remains central to its future strategy. "Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience to our customers," the statement concluded.
The Showmax closure follows a wave of corporate exits in the region, including Uber’s departure from Tanzania. The ride-hailing company officially ceased operations at the end of January, ending years of providing services in Dar es Salaam.
In a communication to users, Uber said, "We have some difficult news. Starting today, 30 January 2026, Uber services will no longer be available in Tanzania. We understand that this may be disappointing, and we sincerely apologize for any inconvenience this may cause."
Uber reflected on its time in the country, highlighting its role in improving mobility for users and expressing appreciation for the support received.
"Since launching our services in Dar es Salaam, it has been a great honor for us to be part of your daily journeys, helping you travel safely, reliably, and affordably. This chapter is coming to an end, but our gratitude to you remains," the statement read. The company did not provide details on the reasons behind its exit or whether it might return in the future.
The discontinuation of Showmax and Uber’s exit from Tanzania highlight the challenges faced by global companies in maintaining sustainable operations amid shifting market dynamics and intense competition.
