In less than a year, Radio Generation has shaken up Kenya’s radio scene, turning traditional airwaves into a live, visual experience.
What began as a Nairobi-based FM station has rapidly evolved into a digital-first platform, where politics, business, and culture are broadcast not just through sound, but through real-time images and conversations that engage audiences across the country.
The fast-rising media stable began broadcasting in July 2025, operates under the tagline “Home of Hard Truths and Bold Insights,” and also boasts of a fully fledged digital website that began publishing in March 2025.
The Nairobi-based station targets a mature, urban and tech-savvy audience with programming centered on news, political analysis and in-depth conversations on holistic life issues.
The station broadcasts on 88.8 FM in Nairobi and has expanded to coastal and northern regions including Mombasa on 90.7FM, Malindi 92.1FM, Lamu 92.6FM and Garissa 89.5FM.
According to Head of Radio, Brian Evusa, the rapid growth has been driven largely by the shift toward audio-visual broadcasting, which has transformed how radio content is produced and consumed.
“Radio used to rely entirely on sound, which meant the audience could only imagine what was happening in the studio,” Evusa said. “With the shift to audio-visual broadcasting, radio has become a multi-platform experience.”
He explained that modern radio production now integrates visual storytelling elements such as studio design, lighting, presenter interaction and guest engagement because audiences can watch the conversation unfold in real time.
“For audiences, consumption has changed dramatically. People are no longer just listening in their cars or on portable radios—they are watching radio on phones, laptops, and smart TVs,” he said.
The integration of video broadcasting has also enabled the station to expand its reach beyond traditional frequencies through social media platforms like YouTube and Facebook, Tik Tok and Instagram.
“These platforms allow radio stations to stream live broadcasts to global audiences, clip interviews into short shareable content and engage audiences in real time through comments and reactions,” Evusa added.
At the center of the station’s growth is its flagship morning programme The People’s Breakfast, hosted by Mung'ala Mbuvi and co-hosted by CT Muga, which has gained attention for hosting high-profile guests including political leaders, policy makers, business executives and analysts.
“The People’s Breakfast has helped redefine morning talk radio in Kenya by focusing on high-impact interviews and real-time national conversations,” Evusa said.
Other programs include the mid-morning show Retro Box airing from 11:00 a.m. to 2:00 p.m., The Power Drive from 3:00 p.m. to 7:00 p.m., and The WindDown from 7:00 p.m. to 10:00 p.m. on weekdays.
CT Muga attributes the station’s rapid rise to its early recognition of the transformation taking place in the global media landscape.
“The leadership of Radio Generation understands the media a lot better in many ways than people who have been in legacy media,” Muga said. “When somebody understands the fundamental changes that have occurred in the media landscape… where we’ve moved from terrestrial radio to digital radio… then you’ve understood the changes.”
He argued that traditional media institutions often struggle to adapt because of bureaucratic structures that slow innovation.
“Legacy media struggles with changes because you find top-heavy bureaucratic structures. But when you understand that we are in the information age, you realize you must keep up with the times,” he said.
Muga added that the station’s influence is reflected in the caliber of guests appearing on its shows.
“When ambassadors, ranking government officials, judiciary representatives and business leaders come to your station to engage in discussions, they are essentially authenticating the value they see in the platform,” he said.
Stand-up comedian Emmanuel Kisiangani, who hosts Radio Generation’s evening show “The WindDown” alongside fellow comic Bashir Halaiki, has described his experience at the audio-visual outfit as nothing short of great.
“I’ve had a very good time here at Radio Generation because we are given a lot of creative leeway, which is very rare in radio. Bashir and I are able to come up with segment topics and even have input on guests to an almost autonomous level,” Kisiangani said.
“Obviously, it is within certain limits, but we still have a lot of creative freedom, which is amazing.”
Speaking on the impact of The WindDown, Kisiangani said the show has transformed evening radio.
“It has changed the perception of evening radio. Most of the time in the evening, stations repeat shows or run what feels like a graveyard shift setup. But The WindDown is not a graveyard shift. It is a show that stands on its own, and it has brought people back to listening to evening radio without feeling like the hosts have been pushed to a graveyard slot,” he said,
Looking ahead, Radio Generation plans to deepen its digital footprint, expand audience engagement and position itself as a benchmark for integrated radio-video broadcasting in Kenya and across Africa.