Public Service, Human Capital Development, and Special Programs Cabinet Secretary Geoffrey Ruku on Saturday led senior government officials in a colourful goat auction at Ishiara Market, in an effort to uplift the local economy of Mbeere North.
The lively event, which drew large crowds, was described by the CS as part of the Kenya Kwanza Government’s Bottom-Up Economic Transformation Agenda — a flagship policy aimed at empowering small-scale traders and livestock farmers through local trade and ensuring that wealth circulates within rural communities.
Ruku said the initiative was not a one-off event but part of a broader plan by the government to revitalize rural markets and create sustainable income opportunities for ordinary Kenyans.
“We are here to walk the talk of our campaign promise — to empower hustlers from the grassroots,” he told the cheering crowd.
The CS assured residents that President William Ruto’s administration remains committed to equitable distribution of national resources.
“This is your government, and we are here to make sure you enjoy the fruits of your support,” he added.
Ruku revealed that similar auctions and empowerment programmes will soon be launched across other markets in Embu County, targeting local farmers, women, and youth.
While addressing traders and residents, he urged the community to remain united behind the government and support the United Democratic Alliance (UDA) candidate for the upcoming Mbeere North by-election, Leonard Muthende, whom he described as a dependable leader who understands local needs.
“The people of Mbeere North must stay in government to continue benefiting from development programmes. The ‘Wamunyoro’ narrative is mere rhetoric that cannot be depended on,” he said.
Ruku further noted that President Ruto’s administration had demonstrated goodwill by channeling key projects and resources into the region. He called on residents to shun divisive politics and focus on unity and economic progress.
“Let us focus on development, unity, and economic growth, not empty slogans,” he stated.
The high-profile event was attended by nine Principal Secretaries, Embu Governor Cecily Mbarire, Members of Parliament, and several Members of County Assembly (MCAs) from the region.
Governor Mbarire lauded the initiative, saying it showcased the government’s commitment to empowering small traders and livestock farmers.
“This is clear proof that the Kenya Kwanza Government is serious about supporting the grassroots economy. I urge our people to seize such opportunities to grow their businesses and improve their livelihoods,” she said.
Traders expressed gratitude, saying the auction allowed them to fetch better prices for their livestock.
“We are happy with our leaders for organizing this goat auction. We have greatly benefited from selling our livestock,” said Njagi Kiura, a local resident.
The leaders said the event strengthened ties between the government and the community, signaling renewed efforts to make the bottom-up agenda a reality in Mbeere North.
