A new Infotrak survey shows the United Democratic Alliance (UDA) leading the pack in Kenya’s political landscape, as parties position themselves for the 2027 general elections.
The study reveals both dominance by major parties and a substantial number of voters who remain undecided, suggesting a fluid environment ahead of the polls.
According to the poll, UDA enjoys support from 23 per cent of adult Kenyans, confirming its role as the country’s most popular party. The Orange Democratic Movement (ODM) follows at 19 per cent, highlighting a persistent rivalry between the ruling party and the main opposition.
Smaller and emerging parties trail far behind. Democracy for the Citizens Party (DCP) registered 6 per cent support, while Jubilee Party and Wiper Patriotic Front recorded 5 per cent and 4 per cent, respectively.
The results indicate that although many parties are active, most national support is concentrated among a few major players.
The survey was carried out between December 19 and 20, 2025, across all 47 counties, with 1,000 respondents aged 18 and above. The response rate was 99 per cent, reflecting high public engagement.
Data was collected using Computer Assisted Telephone Interviews (CATI) and analyzed with SPSS 27 for accuracy and reliability.
Several smaller parties: including Chama Cha Mashinani, Maendeleo Chap Chap, Usawa Kwa Wote, Kenya National Congress (KNC), Peoples’ Democratic Party (PDP), Ford-Kenya, Movement for Democracy, KANU, and NARC—each scored 1 per cent. Other minor parties combined accounted for 3 per cent, demonstrating limited national traction.
The poll also found that 16 per cent of respondents were undecided or preferred not to reveal their party affiliation, while another 16 per cent said they do not support any party.
This highlights a significant segment of the electorate that remains open to persuasion and could shape outcomes as parties strategize for the 2027 elections.
Infotrak noted that the sampling used Population Proportionate to Size (PPS) based on the 2019 Census, with weighting applied to correct any minor discrepancies in demographic representation. The survey’s margin of error stands at +/-3.10 per cent with 95 per cent confidence.
Overall, the findings underscore UDA’s strong positioning while pointing to voter fluidity and potential shifts in the political landscape. Parties that successfully engage undecided voters could alter the balance as the 2027 elections approach.
